Meet the Team

JB Media Institute was founded in 2013 by digital marketers working in the field. We share our expertise and experience to help you take your online marketing and communications to the next level.


Core Team

Sarah Benoit

Sarah Benoit

Co-founder & Lead Instructor

Justin Belleme

Justin Belleme

Co-founder & Lead Strategist

Sarah Yerkey

Sarah Yerkey

Business Development Specialist

Our Sister Company:

JB Media Group

JB Media Group is a digital marketing agency based in Asheville, NC, that supports mission-driven companies, social enterprises, and nonprofits. Like us, they are passionate about helping people change the world. They specialize in all aspects of digital marketing, from SEO to social media to online advertising.


Our Mission

We empower students to learn skills and maintain expertise on current strategies in the ever-changing, digital marketing landscape through actionable training, creative encouragement, and continuous support.

Our Values

Our Student's Best Interest

We put people first. 


We learn together. 


We invest wisely. 

Entrepreneurial Spirit

We are leaders. 

Long Term Vision

We believe in a holistic approach.

What People Are Saying…

“Sarah Benoit has a way of making that which may seem daunting and hard to know where to even begin, seem easy and logical.  She has an ease about presenting that allows all in attendance no matter their level of education on a subject feel comfortable and ready to ask for help.  Her knowledge of Social Media Marketing, Search Engine Optimization, and Websites is amazing. 

Our attendees were asking when is she coming back for another educational program. We will definitely be getting her back to present again.  This was the 3 time I attended a seminar with her and all 3 times I left with information that I put to use in my current position.”

~ Jean Ruhf Executive Director, Endless Mountains Visitors Bureau

Attend Our Free Monthly Webinar

The first Wednesday of every month from 12:10 pm until 1 pm join Sarah and a variety of digital marketing experts and learn, tips, tricks, and best practices for making your digital marketing strategies more efficient and effective.  

Download Your Free Digital Marketing Toolkit

20+ guides and templates that walk you through how to create a professional, actionable, and integrated digital marketing strategy.

Are you confused about how all the different aspects of your digital marketing come together to achieve your goals? Level up your digital marketing skills with our free Digital Marketing Toolkit. Learn SEO, online advertising, social media marketing, and much more.