Big News in the New Year: JB Media Institute Joins Learn Tourism!

The Times, They Are A-Changin’ 

Happy New Year to all of my JB Media Institute and DIY family! I’m so thrilled to share some exciting news with you as we begin 2025. Our brands have officially joined Learn Tourism – the nonprofit academy. The last 13+ years I’ve spent working with the JB Media team have been amazing and I’m looking forward to continuing my journey with a new crew of tourism nerds, creative communicators, and lifelong learners. 

I have plans to offer even more awesome, actionable, and fun webinars, classes, training, and educational events as we move forward! Have questions? Don’t hesitate to reach out to me. Cheers to embracing change and the evolution of all we have built together! Thanks for supporting us and being part of our amazing network of marketing professionals, business owners, and organizational leaders. I hope to see you online or in person soon.

~ Sarah B.

Our Mission

We empower students to learn skills and maintain expertise on current strategies in the ever-changing, digital marketing landscape through…

actionable training, creative encouragement, and continuous education.

Our Values

Our Student's Best Interest

We put people first. 

Relationships

We learn together. 

Balance

We invest wisely. 

Entrepreneurial Spirit

We’re passionate and take initiative.

Long Term Vision

We believe in a holistic approach.

You do amazing things, more people should know.

Our Core Team

Sarah D. Benoit

Sarah D. Benoit

Co-founder & Lead Instructor

Justin Belleme

Justin Belleme

Co-founder & Chief Strategist

What People Are Saying…

“Sarah Benoit has a way of making that which may seem daunting and hard to know where to even begin, seem easy and logical.  She has an ease about presenting that allows all in attendance no matter their level of education on a subject feel comfortable and ready to ask for help.  Her knowledge of Social Media Marketing, Search Engine Optimization, and Websites is amazing. 

Our attendees were asking when is she coming back for another educational program. We will definitely be getting her back to present again.  This was the 3 time I attended a seminar with her and all 3 times I left with information that I put to use in my current position.”

~ Jean Ruhf Executive Director, Endless Mountains Visitors Bureau

Attend Our Free Monthly Webinar

The first Wednesday of every month from 12:10 pm until 1 pm join Sarah and a variety of digital marketing experts and learn, tips, tricks, and best practices for making your digital marketing strategies more efficient and effective.

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20+ guides and templates that walk you through how to create a professional, actionable, and integrated digital marketing strategy.

Are you confused about how all the different aspects of your digital marketing come together to achieve your goals? Level up your digital marketing skills with our free Digital Marketing Toolkit. Learn SEO, online advertising, social media marketing, and much more.