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Meet the Speakers

Sarah Benoit (she/her) is the co-founder and lead instructor of JB Media Institute and President of Creative Original, Inc.
Sarah Benoit has worked in the web design, SEO, and social media fields since 2003 and has been teaching classes on related subjects since 2006. As President of Creative Original, she has built a wide variety of small business websites over the years. As Co-founder and Lead Instructor for the JB Media Institute, Sarah Benoit leverages her years of experience as a digital marketing strategist to create timely, relevant, and engaging training content.

Sarah speaks, trains, and presents on digital marketing topics at conferences and events throughout the year in the Southeast and beyond. Sarah received the 2017 Woman Executive of the Year award from WomanUp at the Asheville Area Chamber of Commerce. She was inducted into Asheville’s 40 Under Forty in 2013 and is a graduate of Leadership Asheville. She is also a 2017 graduate of the Hive Global Leaders program. She is also a board member for AIGA Asheville and on the leadership team for Community Roots.
For more information, please visit

Justin Belleme (he/him) is the founder of JB Media Group, co-founder of JB Media Institute, and co-owner of

As Director of Strategy at JB Media Group, Justin oversees the strategic direction for projects in content marketing, SEO, digital advertising, social media, event marketing, email, and public relations. Clients past and present include the Eastern Band of The Cherokee Indians, Hyland’s Homeopathic, Blue Ridge National Heritage Area, Conscious Company Media, and the Social Capital Markets conference.

Justin brings a strong technical background to the team. He earned a degree in Computer Science from the University of North Carolina at Asheville. He continues to study developments and trends in digital marketing and adapts swiftly to change in technology and the industry. Justin is also the co-founder and a lead instructor for the JB Media Institute, our comprehensive Internet marketing training program. He is committed to sharing his knowledge and helping organizations make informed decisions on their online marketing campaigns.

Learn more about JB Media Group

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Make Content Marketing Work for You

  • Do you have a powerful story—but don’t know how to tell it online?
  • Do you want to run a Google Ads campaign?
  • Are you struggling to keep up as everything changes?
  • Do you know how to target your social media campaigns, so you reach the right people?
  • When people search for what you offer, can they find you on Google?

Get the help you need with the Content Strategy Roadmap. 

Attend Our Free Monthly Webinar

The first Wednesday of every month from 12:10 pm until 1 pm join Sarah and a variety of digital marketing experts and learn, tips, tricks, and best practices for making your digital marketing strategies more efficient and effective.  

Download Your Free Digital Marketing Toolkit

20+ guides and templates that walk you through how to create a professional, actionable, and integrated digital marketing strategy.

Are you confused about how all the different aspects of your digital marketing come together to achieve your goals? Level up your digital marketing skills with our free Digital Marketing Toolkit. Learn SEO, online advertising, social media marketing, and much more.