Digital Drop-in Webinar December 2020 

AI and social media algorithms have come under increased scrutiny recently after the release of the Netflix documentary The Social Dilemma. Our team at JB Media has been discussing the movie and all it reveals internally and are working to ensure that we are aligning our use of these tools and platforms for positive social change and in alignment with our core values.

One thing that stood out when watching the film was the discussion of the shift from technology products and services as tools for business as was the case in the 1980s through early 2000s, transitioning to the modern use of some platforms and advanced AI algorithms as addicting, attention hoarding, and manipulative. 

That got us thinking. Are we using any AI or modern efficiency tools that still fulfill the core benefit of technology for business to make our work more efficient, more effective, and more impactful for our clients? This webinar will explore several tools that we rely on to accelerate our research and to help us produce better content and more meaningful business outcomes for our clients. In some ways these tools also empower our clients to diversify their marketing strategies to be less reliant on Google and Facebook advertising for their marketing success.